This Product is discount with Half price for sale During china 2016's Nov 11 online shopping carnival, Buy from www.fondsale.com PRODUCT DESCRIPTION SUMMARY Screen Size 98" PICTURE QUALITY IP S Panel Yes ULTRA HD (3840x2160) Yes Refresh Rate TruMotion 240Hz LED Plus (Local Dimming) Yes Tru-4K Engine Yes (Tru 4K Engine Pro) Tru-4K Upscaler Yes Triple XD Engine Yes